I've spent twenty years on the commercial side of complex markets. The last twelve in healthcare.
I'm Deborah McMahon. I help digital health technology companies figure out how to sell into payers and health systems — and then build the organization that can do it repeatedly.
What I actually do
My work sits at the intersection of product and marketing, which is where most healthcare go-to-market problems live. A product team builds for the clinical user. A sales team sells to the economic buyer. A marketing team writes for neither. Meanwhile the customer — a payer or a health system with its own committees, budget cycles, and internal politics — hears three different stories and picks the vendor who made it easy.
I close that gap. Sharpen the positioning, reposition portfolios for new buyers, accelerate launches, and align cross-functional teams around one path to revenue. I work shoulder to shoulder with leadership teams — near-term impact first, then the roadmap for lasting change.
If you are a healthcare executive trying to solve these kinds of problems for your organization or department, we should talk. →
Track record
Over the past decade I've partnered with organizations across the healthcare ecosystem — payers, health systems, life sciences, medical device, and digital health — leading product strategy, go-to-market execution, and operational transformation.
Earlier in my career I led sales, marketing, and strategy for Fortune 100 organizations and PE-backed startups — building brands, launching product lines, and delivering the kind of measurable outcomes investors and boards expect. Healthcare buyers are unusual, but the underlying commercial discipline is the same.